The aftermarket is of great value to many B2B companies.
Consilium Safety wanted to increase their sales of original parts and service for fire and gas detection systems. Critical systems for both cruise ships and cargo ships all around the world. Safety is of the highest priority in the shipping industry, and travel isn’t possible without functioning systems.
We came up with the concept: “Make a difference. Stick to the original”. The campaign was conducted across several channels: posts on LinkedIn (both organic and sponsored), Google Ads, and sales letters via Hubspot in order to drive traffic, as well as a landing page to gather together all the threads and guide the visitor onwards.